The economic focus of the future development is the technology and innovation cluster—a historically-rooted counterpoint to the growing significance of the Zug region as the home of international finance and commodity companies.
The “Technology Cluster Zug” is not limited simply to the boundaries of the corporate site: With its strong appeal, the cluster aims to create a regional brand and to promote Zug as a center for innovation and technology in the heart of Switzerland. The subsidiaries of Metall Zug as well as other industrial and high-tech companies can also be positioned under this cluster brand. Based on this cluster, the name Zug will become a synonym for innovation and leading technology. An ambitious brand promise. And an expression of Swissness par excellence.